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University of Tennessee, Knoxville    
  Jan 22, 2018
2017-2018 Undergraduate Catalog
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ADVT 360 - Advertising Media Strategy

3 Credit Hours
Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation.

(RE) Prerequisite(s): 250 and 340.
(RE) Corequisite(s): 380.
Registration Restriction(s): Advertising or public relations major.

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