2017-2018 Undergraduate Catalog 
    
    Oct 20, 2018  
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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PBRL 340 - Advertising and Public Relations Research Methods

3 Credit Hours
Secondary data and primary research techniques for advertising and public relations decisions.

(RE) Prerequisite(s): 270 or Advertising 250.
(RE) Corequisite(s): Statistics 201 or 207.
Registration Restriction(s): Advertising or public relations major.



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