2018-2019 Undergraduate Catalog 
    
    Aug 06, 2020  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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JREM 420 - Media Sales

3 Credit Hours
This course takes students through the process of identifying, packaging, and selling media audiences to advertising agencies and direct retail accounts. Students learn how to sell radio, television, print, and digital time and space by creating value for advertisers based on audience research and ad pricing strategies.

(RE) Prerequisite(s): 230.



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