2018-2019 Undergraduate Catalog 
    
    Sep 21, 2020  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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BAS 370 - Search Engine Marketing: Paid Search Advertising Management and Optimization Strategies

3 Credit Hours
Learn the fundamentals of creating, managing, and optimizing an online marketing campaign in a hands-on class. Students will learn by creating a Google AdWords campaign with an actual budget. During the semester they will be given an opportunity to analyze the performance and improve their campaigns. The class will prepare students for 2 of the 4 AdWords Certification Exams.

(RE) Prerequisite(s): Statistics 201 or 207 or 251.
Comment(s): Course is intended for juniors or seniors in marketing or business analytics.
Registration Permission: Consent of instructor.



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