2018-2019 Undergraduate Catalog 
    
    Mar 24, 2019  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVT 460 - Account Planning

3 Credit Hours
Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used.

(RE) Prerequisite(s): 340.



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