May 20, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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BAS 370S - Search Advertising Optimization

3 Credit Hours
Creating, managing, and optimizing Google Ads search advertising campaigns for a local nonprofit. Fundamentals of online advertising metrics and best practices for data-driven improvement of campaigns. Emphasis on communicating data insights to a non-technical audience. Assessment takes place via official Google Ads certification exams, allowing for the option of obtaining Google Ads certifications.

(RE) Prerequisite(s): STAT 201*  or STAT 207*  or STAT 251 .


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